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Market Reach API

The market_reach method provides Market Reach data using a scalable metric to measure the potential revenue of a business opportunity on a global scale for tracked keywords.

The market_reach method returns the keyword total volume, search engine URL, search engine rank, and market reach of keywords in a campaign for a specific date, plus:
  • Approximate Monthly Search: the sum of all the Keyword’s Total Volumes
  • Total Monthly Reach:  the sum of all the Keywords’ Reach values for the campaign across all the search engines combined.
  • Approximate Daily Search: a calculation of the Approximate Monthly Searches divided by 30 days
  • Total Organic Reach: Total Monthly Reach divided by the Total Volume of monthly searches for the keywords in the campaign.

Refer to Market Reach documentation for more information on the metrics.

Refer to Rank Ranger API Overview page for information on how to obtain API access, obtain an API Key, error codes and a full list of API methods.



key string The unique API key assigned to your account
domain tld Top level domain requested
date yyyy-mm-dd Requested data date
string Campaign ID number
pos int Rank Reach Value percentage assigned to each rank  position
search engine
int Search Engine Market Share percentage assigned to Google, Bing, Yahoo
and Other based on your targeting and market focus for the specific campaign


Construct & test API requests in the API Console or follow this example:

In the above example, we have used the following values. Please refer to Market Reach documentation for more information about these metrics and determine the settings that best match your market focus.
Rank Reach Value
  • pos_1=90
  • pos_2=80
  • pos_3=70
  • pos_4=60
  • pos_5=50
  • pos_6=40
  • pos_7_10=30
  • pos_11_20=20
  • pos_20_plus=10
Search Engine Market Share Percentage
  • google=70
  • bing=20
  • yahoo=10
  • other=0

The default output is in XML format, if you would like the output to be json the you will need to add "&output=json” at the end of the string


<?xml version="1.0" encoding="utf-8"?>
<tracking-data provider="rankranger" date="02/01/2016" time="12:28:59" status="ok">
     - <keyword>
31714</total volume>
        - <search_engines>
            - <se>
Google USA</se_name>
            - <se>                
Bing USA</se_name>

            - <se>
Yahoo USA</se_name>

     - <keyword>
digital camera</name>
7714</total volume>
        - <search_engines>
            - <se>
            - <se>

            - <se>

[continued for each keyword]
  - <summary>


API Query Limits

You can run an unlimited number of queries through the API.
  • Only data from your Rank Ranger account can be pulled through the API.
  • Rank Ranger APIs can pull up to 100 queries per minute.
If more than 10,000 API GETs per hour is required, then there is an option available at an additional throughput fee.

API Console: Construct & Test API Requests

Using the Method options information, you can construct and test API requests using Rank Ranger's API Console (accessed via Tools > Utilities in the top navigation and the API Console link in the bottom navigation when you're logged into your account).  Simply:
  • Select the desired Method
  • Complete the applicable fields based on the specific method (e.g., Campaign ID, Package ID, Profile ID, Date Range, Domain URL, Keyword)
  • Click the Generate button
Test your API method by clicking the Launch URL icon and view your results. Once your results are as you want them, copy that URL into your own applications.

Rank Ranger API Testing Tool

API Error Codes

Code Text Description
101 Invalid Method
Method does not exist, check your syntax
102 Invalid API Key
The API Key inserted is invalid, check for key accuracy
103 Invalid Domain
The Domain requested is invalid or does not exist in your account
104 Invalid Date
The selected date range or syntax is invalid
105 Invalid Keyword
The Keyword does not exist in this campaign 
202 Invalid Campaign Name
The Campaign name is invalid or missing
203 Invalid Primary URL
The Primary URL is invalid or missing
204 Invalid Campaign ID
The Campaign ID is invalid or missing
208 Invalid Search Engine
Invalid Search Engine ID
210 Keyword already exists
The Keyword already exists in this campaign
211 Keywords exist in campaign
You need to delete Keywords from this campaign before trying to delete the campaign
212 Invalid Package ID
Invalid Package ID
215 Custom White Label URL is already in use for another campaign
The Custom URL that you have selected for your White Label Portal is in use by another campaign, please select a different URL
400 No Results
No results were found
401 Limit Reached
You have reached the maximum number of Campaigns allowed in your package

Developer API Methods

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